Dental Advertising

Advertising In The Yellow Pages is Dead

You might be doing your dental advertising in the Yellow Pages, many dental offices do as traditionally that is the place to advertise and where people found dentist in the past.

The Yellow Pages worked effectively for dental practices and other businesses maybe 5 or 10 years ago… but only when there was just maybe 1 dentist in an area, where patients didn’t have a choice.

That has all now changed with the Internet. Now people get bombarded with thousands of marketing messages each and every day. It’s damn right impossible to get anyone’s attention for more than a split second – before they move onto the next thing.

Your ad in the Yellow Pages probably now sits among 5 or 10 – or even 20 or more other ads looking exactly the same as yours – so how is anyone going to find you on a regular basis?

You want to hear what the reality is… no matter what you think should be the case. The only one core way to turn your practice into THE chosen practice above all the others in your area… a place where patients are ready to do business with you, it’s faster and cheaper than any other media on planet Earth and ironically it has the least competition… that is mastering the Internet.

Dental Advertising should be done utilising the Internet and other media to have the maximum impact. You job is about getting noticed and that is harder to do in these days of competition and post recession. The first thing to do is dismiss some of the myths of advertising so you are starting from the right place.

1. ‘I don’t need to advertise my dental office because I am a dentist and people should find me’ – Oh no, not any more.

2. ‘You only need to advertising in the Yellow Pages because that’s where everybody looks for a dentist’ – Oh no, 80% of people find dentists online.

3. ‘You just need a website and that will do’ – Oh no, having a website is only a small part of the process you need to have one that people know is there and one that converts the visitors into patients.

4. ‘I did some advertising last year and I have enough patients’ – Oh no, you need to keep your marketing and advertising going to maintain a healthy and profitable business. People leave, change and go elsewhere and you might have a healthy list today but what happens next year when you wake up and realise everyone has left?

5. ‘Dental Websites are too expensive, I’ve already spent too much money’ – If you get the right dental website – as part of a dental advertising and marketing strategy that works, whatever you spend on your website and other advertising will return you more, therefore it is not an expense – it is a way to make money.

6. ‘Dental Advertising is for the big boys I have a small dental office’ – whether you are the size of McDonald’s or a one man dental office you need to keep on advertising. As long as all the advertising has clear and measurable return on investment then, you don’t advertise because you have to, you advertise because the money you pay out comes back as a bigger sum.

7. ‘I tried a website before and it didn’t work’ – I’m sure this is true in the past and many people have spend money on advertising and website with very little or no return. It is all about making sure whatever advertising you do – whether a website or a direct mail piece that the right people are getting the right information, in a form that benefits them. If you tried something before and it didn’t work then you are probably getting bad advice.

8. ‘It won’t work in my area’ – advertising works in all areas – whether New York or Springhill. Advertising is about matching your product or service to people who are looking for it and unless there are absolutely NO human beings in your area then advertising will work.

I hope I have dispelled some myths about dental advertising and if you want to focus your mind completely on your dental service and your patients why not find someone else to take care of it for you?