Dental Practice Marketing

I bet when you did your qualification studies at university and then onto your dental school you never had it in your mind that you would ever need to do anything related to Dental Practice Marketing.

How things change. Now you have your own dental office with its overheads, staff, patients and equipment all to keep happy and up to date. Something that probably wasn’t on your mind when practicing how be a new dentist at dental school -correct? Now you need to run a business as well as being a fully qualified dentist.

Wouldn’t You Like to Have a Consistent, Predictable Flow of Patients Into Your Dental Office?

This is where dental practice marketing comes in. Leaving aside what you do with your patients once you get them into your chair. Marketing is about getting new patients and existing patients to spend money with you, on a repeatable basis which you can predict.

This predicable type of marketing with clear return on investment means that you don’t have to hope that people are going to come into your dental office. You know from one month to another how much business you are going to do, and how you can increase your business if you wish.

Doesn’t that beat the other option of staying awake at night worrying?

You’re Benefits

If you integrate planned and tested marketing into your dental office you will first and foremost increase your turnover.

Your bottom line increases because you have more new patients coming into your dental office on a predictable and regular basis.

You can build relationships with both your new and existing patients so not only do they spend more money, but they refer you to all your friends. Having excellent dental office marketing systems in-place means that you can maximize this happening whilst increasing your income.

If that isn’t a good enough reason to get involved with marketing then how about increasing the value of your relationships with your patients. A lot of doctors think that marketing is going to annoy or scare their patients away, but actually they are pleased to hear from you. Marketing is about consistent communication not just reminding me when I need to get my check-up.

Best of all, think of the future. By increasing your dental list and the way you do business in your dental office, increases the value of your practice both now and in the future.

The Truth About Dental Practice Marketing

Funnily enough to get the most of your potential and existing patients there is not one solution. Online is not better than offline and visa versa.

The truth and where you find the real gold is combining marketing methods together so that no matter what a person needs and likes, you get them to buy when they are ready.There are different things for different people – one size does not fit all.

The most effective way to do marketing is by doing as many methods as you can in a predictable and measurable way. I wanted to give you a heads up on some of the things you might come across and what they mean.

Search Engine Optimization (SEO) – this is all about where your website/information appears on Google and this is increasingly important as 80% of people are searching for dentists online. It is called natural search positioning because you don’t pay directly for a place; Google ranks you instead (which is a whole article in itself).

Pay Per Click (PPC) – these are the adverts that appear on the right-hand side when you do a search on Google. Businesses have paid money to appear on this list, and bid against one another for position.

Social Media – Facebook, Twitter, Delicious etc there are hundreds of websites which are all captured under the social umbrella because people are engaging in conversation and sharing stuff with each other.

Video Marketing – this comes in many different forms but in essence using video as the media to get your message across to your patients.

Email Marketing – it is mind boggling how many emails get sent every day. By putting together a useful and effective marketing campaign that means you can keep in touch with your patient list regularly and very cheaply.

Direct Marketing – sending many different forms of adverts through the post so that people receive something physical to read like a brochure or a postcard.

Sales Letters – the original and still incredibly effective method of communicating and selling to your potential and existing patients.

Tele-marketing – call people on the telephone to sell or inform your target audience.

Speaking – engaging in public speaking can be a really effective way of speaking to lots of existing and potential clients all in one go.

There are many more, newsletters, faxing, webinars, PR to name a few but the best thing is mixing it up.